Mar 30, 2020  
Catalog 2014-2015 
Catalog 2014-2015 [ARCHIVED CATALOG]

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CIS 2170 - Web Analytics Strategies & Processes

Credits: 3

This course builds on the skills learned in Introduction to Web Analytics and addresses both the art and science of successfully using web analytics to drive change within organizations. Getting organizational buy-in for analytics usage and data-driven decision making, choosing and deploying the right solutions to meet business needs, staffing and training the organization properly, and communicating information to diverse constituents within the organization are all key to success for the web analytics administrator. The course covers successful web analytics management strategies and processes within the organization, providing both the knowledge and practical skills for successful implementation of web analytics tools.




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