Dec 05, 2023  
Catalog 2014-2015 
Catalog 2014-2015 [ARCHIVED CATALOG]

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CIS 1170 - Introduction to Web Analytics

Credits: 3
In this course students will explore the key concepts, diagnostic approaches, techniques and practices of web analytics used to achieve greater return on investment through online marketing initiatives. Drawing from case studies and practical application, students will learn how web analytics can drive higher profits and improve the customer experience. The course will include an overview of technologies such as ad-servers, rich media, bid-management systems, and online research tools with an emphasis on tracking and reporting of web site activity and campaign measurement and testing.

Prerequisites:   or  

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