Feb 20, 2024  
Catalog 2023-2024 
    
Catalog 2023-2024
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BUS 2380 - Digital Marketing and E-commerce

Credits: 3
In this course, students explore how businesses and individuals sell products online, build customer loyalty, and maintain client relationships. The course examines effective strategies, tools and platforms, as well as methods to optimize an e-commerce business. Students explore concepts by developing and setting up an e-commerce store and delivering a digital marketing and e-commerce strategy. Students also create a portfolio to demonstrate professional skills. Recommended prior learning: Introduction to Digital Marketing and Website Development or equivalent skills.


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