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May 16, 2024
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BUS 2390 - Social Media Strategy for Business Credits: 3
This course examines the role of social media in business communication and marketing strategies. Students explore the development, implementation, and management of a social media plan. The course examines how to generate, manage, and oversee effective social media content and measure the success of social media marketing campaigns. Topics include identifying target audiences, examining case-studies, and gaining practical skills including how to maximize social media exposure. Students also explore the latest social media trends across platforms that affect businesses and brands. Students build a social media marketing plan as a culminating project. Recommended prior learning: Introduction to Digital Marketing or equivalent skills.
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