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May 12, 2024
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BUS 2245 - Search Engine Marketing & Optimization Credits: 3
This course introduces students to the technologies, techniques, and strategies required to achieve high rankings on search engines. Students will learn how to create an effective search engine marketing campaign to achieve promotional goals. Students will explore the role of search engine optimization in increasing website traffic and improving visitor experience. Topics will include information architecture and navigation, content structure, and internal page and link strategy.
Prerequisites: Prerequisite: Introduction to Digital Marketing or equivalent knowledge.
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