Digital Marketing +

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The Digital Marketing certificate provides students with a comprehensive set of tools and knowledge required for entry-level roles in digital marketing and e-commerce. Emphasis is placed on essential digital marketing skills, including SEO, SEM, social media management, email marketing, and the application of digital marketing and e-commerce skills to help businesses grow their online presence and sales. The certificate is designed to provide a broad overview of the digital marketing and e-commerce landscape.

Students who complete the Digital Marketing certificate can apply those courses to the Business (A.S.) + , Professional Studies (A.S.) + , or Design & Media Studies (A.A.) + program.

+ This program can be completed fully online.

Digital Marketing Certificate-Sample Semester Map

Program Outcomes

Students who complete the Digital Marketing certificate will be able to:

identify the fundamentals of digital marketing and e-commerce including marketing analytics, email marketing, and strategies to reach and retain customers.

apply digital marketing skills to assess, measure, and improve performance using SEO/SEM and marketing analytic tools.
demonstrate the ability to implement effective digital marketing and e-commerce strategies.
demonstrate preparedness for educational and career development in the student’s field of study.

Total Credits: 24

Required Courses

Courses are listed in the order in which we recommend you take them.