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Nov 21, 2024

Catalog 2024-2025

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Catalog 2024-2025

Program Checklist (pdf)

Digital Marketing +

The Digital Marketing certificate provides students with a comprehensive set of tools and knowledge required for entry-level roles in digital marketing and e-commerce. Emphasis is placed on essential digital marketing skills, including SEO, SEM, social media management, email marketing, and the application of digital marketing and e-commerce skills to help businesses grow their online presence and sales. The certificate is designed to provide a broad overview of the digital marketing and e-commerce landscape.

Students who complete the Digital Marketing certificate can apply those courses to the Business (A.S.) + or Professional Studies (A.S.) + program.

+ This program can be completed fully online.

Digital Marketing Semester Map

Digital Marketing to Business - Certificate to Degree Map

Digital Marketing to Professional Studies - Certificate to Degree Map

Digital Marketing to Design & Media Studies - Certificate to Degree Map

Program Outcomes

Students who complete the Digital Marketing certificate will be able to:

identify the fundamentals of digital marketing and e-commerce including marketing analytics, email marketing, and strategies to reach and retain customers.

apply digital marketing skills to assess, measure, and improve performance using SEO/SEM and marketing analytic tools.
demonstrate the ability to implement effective digital marketing and e-commerce strategies.
explore pathways and demonstrate preparedness for educational and career development in the student’s field of study.

Total Credits: 24

Required Courses

Courses are listed in the order in which we recommend you take them.