Digital Marketing +

Program Outcomes

Students who complete the Digital Marketing certificate will be able to: 

• identify the fundamentals of digital marketing and e-commerce including marketing analytics, email marketing, and strategies to reach and retain customers. 

• apply digital marketing skills to assess, measure, and improve performance using SEO/SEM and marketing analytic tools. 

• demonstrate the ability to implement effective digital marketing and e-commerce strategies. 

• explore pathways and demonstrate preparedness for educational and career development in the student’s field of study. 

Total Credits: 24

Required Courses

Courses are listed in the order in which we recommend you take them.

• INT 1050 - Dimensions of Self & Society
• COM 1070 - Social Media & Communication
• BUS 1135 - Introduction to Digital Marketing
• CIS 1151 - Website Development
• CIS 1170 - Introduction to Web Analytics
• BUS 2245 - Search Engine Marketing & Optimization
• BUS 2380 - Digital Marketing and E-commerce
• BUS 2390 - Social Media Strategy for Business