Jun 15, 2024  
Catalog 2023-2024 
    
Catalog 2023-2024 [ARCHIVED CATALOG]


Digital Marketing +



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The Digital Marketing certificate provides students with a comprehensive set of tools and knowledge required for entry-level roles in digital marketing and e-commerce. Emphasis is placed on essential digital marketing skills, including SEO, SEM, social media management, email marketing, and the application of digital marketing and e-commerce skills to help businesses grow their online presence and sales. The certificate is designed to provide a broad overview of the digital marketing and e-commerce landscape. 

Students who complete the Digital Marketing certificate can apply those courses to the Business (A.S.) +   or Professional Studies (A.S.) +  program. 

+ This program can be completed fully online. 

Digital Marketing Semester Map

Digital Marketing to Business - Certificate to Degree Map

Digital Marketing to Professional Studies - Certificate to Degree Map

Digital Marketing to Design & Media Studies - Certificate to Degree Map

Program Outcomes


Students who complete the Digital Marketing certificate will be able to: 

  • identify the fundamentals of digital marketing and e-commerce including marketing analytics, email marketing, and strategies to reach and retain customers. 

  • apply digital marketing skills to assess, measure, and improve performance using SEO/SEM and marketing analytic tools. 

  • demonstrate the ability to implement effective digital marketing and e-commerce strategies. 

  • explore pathways and demonstrate preparedness for educational and career development in the student’s field of study. 

Total Credits: 24


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