Jul 11, 2020  
Catalog 2017-2018 
    
Catalog 2017-2018 [ARCHIVED CATALOG]

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BUS 1230 - Advertising

Credits: 3
This course examines a variety of advertising media: newspapers, television, direct mail, magazines, radio, and others. Includes terminology, advertising plans and budgets, sample ads, and strategies for assessing the effectiveness of advertising. Explores the relationship between advertising and its social and cultural climate.

Prerequisites: Students must meet basic skills policy requirements. No other course prerequisites required.


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