Mar 19, 2024  
Catalog 2014-2015 
    
Catalog 2014-2015 [ARCHIVED CATALOG]

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COM 1045 - Introduction to Visual Communication

Credits: 3
This course introduces the concepts of visual literacy and visual rhetoric and explores how photographs, films, cartoons, T-shirts, ads, works of art and all things visible have the capacity to create meaning, provoke response and communicate implied or overt messages. Students will be exposed to a wide range of visual media as they learn to critically “read” visual texts as narrative and argument within particular contexts. They will apply visual comprehension skills in analyzing the power, scope and social significance of the visual world and apply their understanding of the composition and production of effective images and symbols in creating and manipulating their own visual messages.

Prerequisites: Students must meet basic skills policy requirements. No other course prerequisites required.


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