Feb 19, 2020  
Catalog 2014-2015 
    
Catalog 2014-2015 [ARCHIVED CATALOG]

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BUS 2230 - Principles of Marketing

Credits: 3
This course introduces the role of marketing as it relates to manufacturing, wholesale, retail, and service businesses. Topics include product development, pricing decisions, promotional considerations, and distribution options of both goods and services. Students will also examine the emerging role of electronic marketing and its impact on today’s businesses.

Prerequisites: Students must meet basic skills policy requirements. No other course prerequisites required.


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