Dec 04, 2023  
Catalog 2013-2014 
Catalog 2013-2014 [ARCHIVED CATALOG]

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COM 1180 - Storytelling through Media

Credits: 3
This course investigates the essence and power of storytelling, revealing how narrative can be effectively applied in a range of contexts and across multiple media platforms to achieve specific goals for businesses and organizations. Students explore the opportunities and perils of storytelling with regard to audience engagement, branding and successful marketing, and apply their learning to demonstrate proficiency in developing their own stories and selecting appropriate media technology and delivery strategies to convey these.

Prerequisites: Students must meet basic skills policy requirements. No other course prerequisites required.

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