Apr 20, 2024  
Catalog 2012 - 2013 
    
Catalog 2012 - 2013 [ARCHIVED CATALOG]

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BUS 2510 - Introduction to e-Commerce

Credits: 3
Students will explore the evolution, opportunities, challenges, and potential pitfalls of e-commerce by building a theoretical e-commerce business and operations plan, including construction of a supporting website. The course will cover basic e-commerce concepts and terminology. Analysis of contemporary websites and case studies of successful e-businesses, as well as e-commerce failures, will supplement the text.


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