Sep 17, 2024  
Catalog 2012 - 2013 
    
Catalog 2012 - 2013 [ARCHIVED CATALOG]

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BUS 2230 - Principles of Marketing

Credits: 3
This course introduces the role of marketing as it relates to manufacturing, wholesale, retail, and service businesses. Topics include product development, pricing decisions, promotional considerations, and distribution options of both goods and services. Students will also examine the emerging role of electronic marketing and its impact on today’s businesses.


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