Apr 19, 2024  
Catalog 2012 - 2013 
    
Catalog 2012 - 2013 [ARCHIVED CATALOG]

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BUS 1230 - Advertising

Credits: 3
This course examines a variety of advertising media: newspapers, television, direct mail, magazines, radio, and others. Includes terminology, advertising plans and budgets, sample ads, and strategies for assessing the effectiveness of advertising. Explores the relationship between advertising and its social and cultural climate.


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