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Nov 21, 2024

Catalog 2024-2025

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Catalog 2024-2025

BUS 2245 - Search Engine Marketing & Optimization

Credits: 3

This course introduces students to the technologies, techniques, and strategies required to achieve high rankings on search engines. Students learn how to create an effective search engine marketing campaign to achieve promotional goals. Students explore the role of search engine optimization in increasing website traffic and improving visitor experience. Topics include information architecture and navigation, content structure, and internal page and link strategy.

Prerequisites: Prerequisite: Introduction to Digital Marketing or equivalent skills.

Click here for course offerings