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Nov 21, 2024
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BUS 2230 - Principles of Marketing Credits: 3
This course introduces the role of marketing as it relates to manufacturing, wholesale, retail, and service businesses. Topics include product development, pricing decisions, promotional considerations, and distribution options of both goods and services. Students also examine the emerging role of electronic marketing and its impact on today’s businesses.
Prerequisites: Students must meet basic skills policy requirements. No other course prerequisites required.
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