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Nov 26, 2024
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BUS 1230 - Advertising Credits: 3
This course examines a variety of advertising media: newspapers, television, direct mail, magazines, radio, and others. Includes terminology, advertising plans and budgets, sample ads, and strategies for assessing the effectiveness of advertising. Explores the relationship between advertising and its social and cultural climate.
Prerequisites: Students must meet basic skills policy requirements. No other course prerequisites required.
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