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Apr 24, 2024
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BUS 1135 - Introduction to Internet Marketing Credits: 3
This course provides an overview of the business value of Internet marketing and ways it can be used to attract, convert, and retain customers. Students will be introduced to the broad array of interactive marketing programs used to achieve business goals including search marketing, display advertising, email marketing, site optimization, social media, mobile marketing, and online analytics. Students will learn the key differences between Internet marketing and traditional marketing and the advantages and disadvantages of both. Topics include the critical metrics used to assess and improve marketing campaigns, including methodologies for tracking the impact of online channels such as e-mail, paid search (pay-per-click), organic search (higher page ranking in search engines), and display/banner ads.
Prerequisites: Students must meet basic skills policy requirements. No other prerequisites required.
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