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    Community College of Vermont
   
 
  Dec 13, 2017
 
 
    
Catalog 2017-2018
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BUS 1230 - Advertising

Credits: 3
This course examines a variety of advertising media: newspapers, television, direct mail, magazines, radio, and others. Includes terminology, advertising plans and budgets, sample ads, and strategies for assessing the effectiveness of advertising. Explores the relationship between advertising and its social and cultural climate.

Prerequisites: Students must meet basic skills policy requirements. No other course prerequisites required.


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