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Catalog 2014-2015 
    
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Catalog 2014-2015 [ARCHIVED CATALOG]

Courses

The courses listed in this Catalog are all the courses that CCV has approved for the 2014-15 academic year. Though approved, some of these courses may not be offered during the ‘14-‘15 academic year. Several months before the start of each semester, CCV publishes a Schedule that indicates what courses are available in particular locations and the exact times and dates for that semester.

NOTE ON PREREQUISITES: Because basic academic skills (reading, writing, math) are prerequisites for CCV college-level courses, they are not always listed in each course’s description.

View Essential Learning Objectives
 

Computer Information Systems
  

  • CIS 1801 - Digital Marketing Internship I

    Credits: 3
    This course connects classroom learning to experience in a workplace setting. Students will design a field study that meets their personal and professional goals. The classroom component may include critical analysis and reflection on an occupation, service to the community, exploration of the roles and responsibilities of citizens, and making connections between learning and the field study. The course consists of at least 15 hours of class time and 80 – 90 hours in the field.

    Prerequisites:   and  


    Click here for course offerings
  

  • CIS 1150 - Introduction to Internet Marketing

    Credits: 3
    This course provides an overview of the business value of Internet marketing and ways it can be used to attract, convert, and retain online customers. Students will be introduced to the broad array of interactive marketing programs used to achieve business goals including search marketing, display advertising, email marketing, site optimization, social media, mobile marketing, and online analytics. Students will learn the key differences between Internet marketing and traditional marketing and the advantages and disadvantages of both. Topics include the critical metrics used to assess and improve marketing campaigns, including methodologies for tracking the impact of online channels such as e-mail, paid search (pay-per-click), organic search (higher page ranking in search engines), and display / banner ads.

    Prerequisites: Students must meet basic skills policy requirements. No other course prerequisites required.


    Click here for course offerings
  

  • CIS 2180 - Search Engine Marketing & Optimization

    Credits: 3
    This course introduces students to the technologies, techniques, and strategies required to achieve high rankings on search engines. Students will learn how to select the best search engine marketing method and create an effective search engine marketing campaign to achieve promotional goals. The main search engines such as Google, Yahoo, and Bing will be addressed. Search engine optimization provides a means to maximize web site traffic by optimizing the visitor experience at the web site. Students will learn organic search engine optimization practices and pay-per-click approaches as well as the ability to compare and contrast these strategies. Through case studies and practical application, students will learn to define, track, evaluate, and optimize web sites to improve visitor conversion goals. Students will be introduced to topics such as information architecture and navigation, content structure, internal page and link strategy, and the optimization of internal web site search engines.

    Prerequisites:  


    Click here for course offerings